everyone wants to be another myspace

http://www.ipdi.org/
Sounds like an interesting report (but it
costs $20):
"Person-to-Person-to-Person: Harnessing the Political Power of Online Social Networks and User Generated Content

What's a campaign, non-profit, or advocacy group to do when the public wants individualized, interactive, on-demand content thisveryminute? The good news is that the tools for building active social networks already exist. They are surprisingly affordable, and they seem to work well for both national movements and small, local campaigns. Person-to-Person-to-Person takes what you already know about human nature and incorporates the concepts in an affordable, tangible way into strategy.

Release Date: September 15th, 2006"

You can read the executive summary for free,
tho.

Publicised by infoworld:
http://www.infoworld.com/article/06/09/15/HNsocialnetworkpolitics_1.html