Wiki/guide for effective rank-and-file websites
Submitted by Matt Noyes on Fri, 06/02/2006 - 1:44pm
A while back I wrote an Online Guide to Building Effective Rank-and-File Websites. The guide has much room for improvement, and was written before I knew anything about blogs, CMS, RSS and other such tools.
I want to revise the Guide, and it seems like a good candidate for a wiki, so I set up this wiki on the Labor Union Organizing wiki that Mark used for the Labor Notes Conference follow up. I posted the entire guide so that people can skim and revise the bits that most interest them.
Does this wiki have legs? Let's see.
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labor union organizing
That's a nice guide. BTW when they say they can look up in whois
who registered a domain name that's true but it's possible to
register domain names via proxy. For example, godaddy allows you to
use proxy registration if you register via them. There are a number
of other registrars that do that. I think it's a great idea not only
to avoid retaliation but marketers and spammers etc. So web sites
that I registered return owner info like this:
Registrant Name: Registration Private
Registrant Organization: Domains by Proxy Inc.
Registrant Street1: DomainsByProxy.com
"4. Tell us when the site was last updated. Returning visitors want to know if there is something new since they last visited, new people want to know if the site is current. Tell people up front when the site was last updated."
BTW you can put something like this on every page:
(remove the ....'s. I had to put those in there as the software
thought it was a javascript attack.)
< .... SCRIPT ....>
********
Also you can do something like this in a .shtml file
(once in the beginning)
(shows date of that file was modified)
***********
re "11. Provide information the union officers should be providing but aren't - the contract, the union constitution, union meeting times and locations, minutes of past meetings, contract proposals, side agreements, election timelines or rules, grievance forms, officers' phone numbers and emails, etc."
I had a web site for a local where I put things that officers did not
necessarily want out there, like the constitution. The whole time I ran the web site, the thing I most heard about was a fear that shouldn't be public. Very rarely did people want something on there that wasn't on there, but many times people complained they didn't want something revealed or did not want some political issue brought up they were not personally in favor of. Whether it was a public hearing about some legislation or even a rally, they didn't want it publicized. It's something to be aware of. Don't be surprised if you put out a lot of information that you get a bad reaction from people.
When the international union offered free web sites on their servers to all locals, the local elected to go with
the official approved web site which is mostly content approved and created by the union (with the appropriate look and feel). One of the interesting things the international did is put a copyright on every single page of these free websites for locals, copyrighted by the international union. So if you did put your local's constitution on there, it would be copyrighted by the international I guess! [Doesn't seem right to me.] Now there's no constitution on the official web site to name one thing :-) I was considering creating a rank and file web site independent of the official site since I still have a lease on the former site but I can tell that it would be not with the blessing of the local. So the international waking up and realizing web sites were important did not turn out to be particularly favorable in this case. More time for me to do other stuff now :-)
re previous
The posting software removed the coding examples I put in
there. (There's such a thing as too much security. :-)
helpful comments
Thanks!
Did you try using the wiki? Or just skip it? I'm curious because one reason for posting this guide is to see if it is as well suited to a wiki as I think it is.
Good point about domain name registration and Who Is. For people facing retaliation, masking their identity is probably a wise thing to do. But, I find transparency in ownership a good thing in general.
How can I see those bits of code? Help, Steve?
I want to do another guide, for official union websites, but that comes later. In it, I would address the question of whether it is better to run an independent site for the local or make the site the official local site. In many cases, even where the local leadership is sympathetic, it may be useful to have an unofficial site (think of discussions of strike tactics, for example).
Not a good deal to get a free website in exchange for giving the international the copyright over all the contents. Setting up a website is so easy and inexpensive that there is little benefit in that deal. By the way, while an international may try to assert a copyright claim on the constitution and other such documents, the claim is bogus and unenforceable. (Not to mention perverse.)
Thanks, again, for the quick and helpful feedback. Feel free to go to the wiki and rewrite the sections as you see fit. That's why I hope people will do.
script removal from posting software
re you-know-what (starts with j)
No I posted it here and the software stripped out the you-know-what
almost completely. It did not do that in preview mode. First it warned
about it in preview mode: "Terminated request because of suspicious input data." You can not put the J-word in a post even if you put spaces between the letters. So I obfuscated the angle bracket you-know-what so it then got through the preview mode.
But apparently the posting algorithm is more thorough than the preview algorithm, and it yanked everything. I will send it to you next week. The web pages from whence I was copying it are at a computer I cannot access from here. I can see why the posting software is worried about javascript; I'm not saying it was unreasonable in doing that.
So the copyright is unenforceable? That's a comforting thought but I note that a lot of sites are doing this eg myspace. Unfortunately I don't know what kind of EULA the local had to click on to get access to their free web site. I'm sure there was one and I think that might be the real kicker.
Also every email "alert" the international sends out is copyrighted and it has a warning that you are not allowed to reveal the information to anyone outside the local nor "to the public". I found that very frustrating because in a lot of cases I'd have liked to put it on the web site but didn't need to get sued by my own international for doing it. Are all internationals that copyright-happy? There's something really irritating to me about some organization copyrighting a notice about a public government meeting. (I think we need un-copyrights. Public meetings and many other things should be un-copyrightable IMHO.)
The international also put advertising on the "free" web pages. In that particular case it was advertising hotels that are involved in the national convention.
I never would've thought about doing advertising on our local web site when I ran it, altho I did put image links that visitors could click on to get to various "worthy cause" web sites for which we did not ask nor expect compensation. If unions did start getting in the advertising revenue game it could go badly obviously. Non-profit advertising could get squeezed out in favor of higher-paying advertisers. Problems certainly could arise when the local wished to advertise something that conflicted with the international's advertising contracts or you were trying to promote a cause that was not approved by them.
We had a load of trouble in our local over political issues such as Palestine vs Israel and most of all anti-war vs pro-war stances. And battles regarding censoring/moderating mailing lists and/or web information derived from those divisions. There were people who would object to someone posting about some political action just on the basis of it not conforming to their narrow definition of the mission of unions. They felt unions should *only* speak to wages and benefits, working conditions, and work rules regarding the immediate employer and engage in no other activities. (This was also much of what the dispute in the national AFLCIO was about.) Personally if someone sends out a notice about some rally somewhere and I don't myself care about that issue, I just ignore it but in the back of my mind I'm thinking "it's nice that someone cares", but we had a number of members who would really get flipped out about an extra email they didn't feel they needed to get.
I think that's the hardest thing in union communications, trying to balance between the information junkies who want to hear about everything and get mad if there's something they didn't hear about, and the easily overloaded people who are incensed if something appears on their screen that they did not wish to know about.
I think a lot of technical people are by nature very info-tolerant, or they couldn't stand to be in the field, and this makes it really easy for them to get into trouble with the low-bandwidth people in a local.
I would be very interested to see what kind of policies other locals have had regarding mailing lists and web sites, how it is decided what
can and cannot be posted. That sounds like an intriguing solution to have the official web site and the non-official web site, any maybe the official mailing list and the non-official mailing list? I'd sure hate to get sued by my own local over the domain name or something like that tho! I wouldn't be putting things like "president so and so is a crook" on there but I have frequently been very surprised at just how conservative some of our officers and members actually are and further how much they want to cater to the international and other affiliates' preferences over the actual membership. They see it as a very top-down system, the international tells the lower orders how things will be. The officers see themselves as "leaders" and "experts" who tell the membership what they should do and think. I would see it the other way. I want the toes on the ground telling the dog where to go, not the ears up in the sky :-)
complex algorithm
I see I got a j-word in that post afterall. It depends on where
it is in the text perhaps? Interesting.
moved over comments
The difference between here and uncharted
This discussion and the comments by hc kind of says it all doesn't it? Sites that are traditionally structured and adhering to the idea that control is first and foremost vs the open and free flowing reformer construct are reflected in the level of participation and the quality of the comments and debate.
Please don't take that pesonally Steve, it wasn't directed at you. It has more to do with hc's experiences. However, i need elaborate on this. We posted comments on the Labor Notes conference at Uncharted and there are some 3000 reads and countless quality comments. In addition, an outcome of the gathering in Detroit resulted in one of the UFCW members in attendance drafting a Manifesto for members.
We haven't scratched the surface on the potential of the net; and books like Smart Mobs is just one of many forecasting the future of the evolution of new social movements. Finding the linkage is critical and eventually we will connect the dots.
The sad truth is, institutionalized labor is so far behind the technological curve they will never dig their way out. Hc's sad tale of woe has been repeated so many times it is terrifying. In the thirty years i have been around the biz union model, the entire construct has been to contain and control. Let's be blunt and just say it; the boys will never agree that open and interactive communication, membership empowerment and true democracy are or will be their salvation. It's just too damn risky to their own survival.
"It is often easier to fight for one's principle's than to live up to them."
Apathy is Worse than "Official" Websites
About 70 SEIU web sites are based on software that the International gives locals for free and they provide free training as well. The software comes with GetActive and other whistles and bells. If they didn't do this it's quite likely that many locals wouldn't have web sites at all. In fact, it was difficult to get them to even take the free ones.
My experience is that small to mid-sized locals have web sites as an afterthought. Unless they have paid communications staff, content gets stale, so they welcome the automatic posts from the Int'l just so there's something different on the site. What technical staff they do have are more concerned with the network infrastructure, people's PC's (why is this dancing bear keep popping up on my screen?) and their databases.
There are no editorial policies over what is and is not posted which leads to a content by crisis mode. Although, I have had issues with other staff over what gets posted (contacts for example) I've had more problems with apathy. People just don't see technology as very important vs other issues.
official web sites
I still have an ever increasing gripe about official branding and
international-mandated web sites.
Read this before you decide there's nothing to not like there about
branding.
http://www.edweek.org/ew/articles/2006/08/30/01aft.h26.html?levelId=1000
(unfortunately you have to register to read that.)
And this
http://www.eiaonline.com/archives/20060807.htm
and this:
http://www.aft.org/pubs-reports/american_teacher/feb06/newstrends.htm
I'm not mentioning any names but when a certain international took in 2004
1. a pro war position and 2. an anti-change to win position
they TOLD all locals that they were NOT allowed to engage in nor encourage antiwar activities nor were they allowed to take a non-AFLCIO-endorsed position in the AFLCIO split. I could hardly imagine that locals could put their antiwar resolutions and pro solidarity resolutions on the official web sites in the face of the fact that International sent written letters telling them they could not do so.
The official branded web site for our local has as I previously said,
everything on it copyrighted by the international.
"© , AFL-CIO. All rights reserved.
Photographs and illustrations, as well as text, cannot be used without permission from the ."
The latest wrinkle in the branding saga is the local and state federation bigshots started to communicate with the membership with a secret mailing list that I suspect comes from their branded web sites. The mailing list solely comes across with the name of the sender as both the sender and the to address. The problem is the recipients, the rank and file membership, cannot use the list because they have no way of knowing the address of the list! This is against our local's constitution that guarantees freedom of speech to the membership. I think we're going to see a lot more of this corporate minded stuff coming down the pike. This is a prime example of how locals can wholesale lose democracy by getting saddled with corporate designed web sites. All the bigshots have to say is "gee we can't control the mailing lists. They're just configured that way." and voila, our membership just lost their right to free speech on the mailing lists, just like that. [If this is how it goes down I for one am going to quit paying dues but that's little penalty to them. They see all the web sites in the right color with the right content on them and all the communications going in the right direction, from the top down.]
I would question the validity of this underlying concept:
http://www.cleverspin.com/index.php?tray=approach&tid=1&cid=97
"The key ingredients that encourage people to trust an organization are familiarity, consistency and positive brand experiences. To build this trust, an organization must ensure that what it does and what it says are aligned and consistent."
The problem isn't the lack of people who know something about web sites, the problem is the mindless belief in branding. Unions are buying the corporate line that everything associated with union from
the lowliest rank and file member to the highest level web site must have the same look and feel and appropriate content as mandated by the
Union marketting experts. There is no room for free speech nor dissent there.
branding -- ouch!
I can say from first hand experience on a cattle ranch that branding is not a virtuous thing (nor is de-horning, or castration).
This thread reaffirms my belief that we need to re-purpose "open source unionism" to actually support the open source ethos. Official union sites should be under a creative commons license, not regular copyright. We want people using and improving the contents. Unions should be providing free internet access, without censorship powers. Official union websites should provide links to independent members' websites and blogs... it is not hard to imagine what it would be like for a union to try to facilitate dialogue and discussion, if you just take the first step.
That said, it may also be wise for unions to encourage decentralization of internet communications -- instead of trying to get everything on the official union website, why not encourage independent sites? There are distinct advantages to this (once you let go of the anxiety that comes from the desire for top-down control). For example, an independent union site can talk freely about matters that an official site has to handle very carefully -- strike strategy, say. Why not make the official union site as useful to workers as possible, and encourage and support the growth of independent sites at the same time?
PS: Attempts by union officials to claim trademark infringement when union members use their union's logo, name, or acronym without official permission have recently been dealt a serious blow. The case involved members of the reform Longshore Workers Coalition in the International Longshoremen's Association.
The ILA constitution barred any member or union body from using the ILA name, initials, or logo for any advertising purpose without permission of the ILA executive officers. The court ruled that because the provision "can be construed and used to prohibit "innocuous references to the ILA, it is unreasonable on it face."
hear hear
"Official union sites should be under a creative commons license, not regular copyright. We want people using and improving the contents. Unions should be providing free internet access, without censorship powers. Official union websites should provide links to independent members' websites and blogs... it is not hard to imagine what it would be like for a union to try to facilitate dialogue and discussion, if you just take the first step."
Yes I agree totally about the copyright thing. But no one in my union agrees with me :-( I complained about this far and wide and some people got very affronted that I was complaining about this because they thought it was perfectly acceptable. I think that the corporate "intellectual property" model has become so accepted that people are incapable of even imagining a different way of doing things. And there is the related problem of people not being able to imagine democracy in a union, or in the country. Corporations are extremely hierarchical, therefore everything should be top-down.
But I don't think tho that we should be encouraging unions to provide web sites or other kinds of communication technology. The temptation factor is too great there. (Snooping, logging, censorship, look and feel, "rules".... Recall what happened to me. I ran the local web site for years, and the mailing lists. No one complained about it to me altho one of the officers was very unhappy about people posting announcements about antiwar rallies on the membership mailing list. He wanted the list moderated instead of the policy I had that any member can post whatever they want.
Our state federation volunteered to be part of the "brandwagon" initiative as they called it (this also entailed the extremely costly requirement to change the name of the state federation itself to start out with the name of the international, rather than the name of the state.) One result of this was all of our signs disappeared at that point because they had the "wrong" name of the affiliate on them. Now we have no signs. Sure I could make one but honestly I don't feel like being part of the brand experience. I'm going to rallies representing just me now. The next step was the official branded web sites. When that was rolled out, I was informed my web services were no longer needed, with no notice. That official web site doesn't have clutter on it like the constitution :-) And the official mailing list is so uncluttered it doesn't include the name of the mailing list, anywhere. I'm guessing they think this secret listname technique outwits some prohibition of censorship. I wouldn't be at all surprised if the next step in branding would be to require the locals to change their names to put the international in there and first.
But the constitution never meant much in our local anyway where people have never been constrained from quoting the imaginary constitution :-). In fact they quoted the imaginary constitution when this happened saying the secretary had exclusive rights to creating web sites. (The real constitution said nothing about web sites nor mailing lists period and little about the duties of the secretary.)
I would have to say based on my experiences that I think it would be best for there to be one democratic constitution for all "democratic union locals" that is mostly unchangeable by the local. For example our president has claimed year after year that he has the right to appoint all delegates and that the president is always a delegate by office. It never was true. The constitution said all delegates were elected, no exceptions. This kind of thing is so easy for people to pull off because of the fact that every local can have whatever crazy stuff in their constitution. That unpredictability of what could be in a constitution facilitates the imaginary constitution phenomenon. This is particularly an issue in our case because our local and not even the State federation is covered under LMRDA. I would really like to see there be one model democratic constitution that facilitated rank and file democracy and most importantly, specified a dispute resolution mechanism. At no level do we have a dispute resolution methodology. This makes it a moot point what is in the constitution since there is little ability to enforce it. For example, the international gives the local president the last word on approving delegates to anything. No matter who was elected, the president potentially gets to override that in a silent confirmation step. That's not in our constitution, it's a practice that the international has, one of hundreds of president-power-enforcing practices. But what it does effectively is overturn our constitution because that step allows the president to have 100% control of delegates (and committee assignments). (The same president who has control of the list of nominees for delegateships and offices, which list drops some people with an amazing regularity. So typically he doesn't have to resort to "accidentally" dropping elected delegates since he was typically able to keep them from getting near being elected in the first place. :-) It's really not easy to be a delegate nor an officer in our local if you're not in favor with the prez! This takes a level of energy that it's really hard to summon, especially since we have to take personal vacation time to do any union stuff.
I suspect these time-honored tactics are very common in lots and lots of locals. Typically it is extremely difficult to reform a constitution in a local, only to have it occur that someone can then change it to democracy-unfavorable terms. As soon as I demanded originally to see the constitution in our local, which had been out of sight for years, the president appointed a committee to rewrite it. (No there was no presidentially appointed rewrite committee feature in the constitution. That concept came from the imaginary constitution:-) For that reason I propose a fixed immutable democratic constitution with only a few local-specifiable options. If enough locals joined on we might be able to beat down both the imaginary and the real but lousy constitution problems.
Thumbs UP, Brother!
http://www.myibew.net/
email: myibew@yahoo.com
I hate it when I agree with everything someone says. Great post!
BugMeNot.com
Use this site to get around website sign ins:
http://www.bugmenot.com/view/edweek.com
And instead of fighting against branding style marketing, let us focus on self organized viral marketing:
ComfortBreakdown
and CultureJamming activities.
LaborUnionOrganizing.info wiki
product standards first, marketing second
"And instead of fighting against branding style marketing, let us focus on self organized viral marketing:"
Not so fast. That's what the international wants but what some of us rank and filers are saying is, we want to see some changes in the Internationals to make them, for lack of a better term, more marketable. Think of it this way, does a corporation just find a product or service laying around and not making any changes or putting any thought into it whatsover, proceed to spend a lot of money marketing it as is? You know they don't. They do all kinds of testing and modifications to the product. They research exactly what flavors the customers would want and so on. They don't say, "this is our flavor and you're going to like it"
Unions used to have a monopoly that they had numerous lifetime exclusive representation arrangements with non-compete agreements with other unions. Now it has become very easy for a union to lose representation in a workplace and extremely difficult to gain representation. This causes unions to have to work much harder on ensuring the good will of the membership and creating a good reputation. But they're not doing that. That's the problem.
To that end I propose a standards based union "quality" campaign. I say quality but a better name is definitely needed as who didn't loathe the TQM era? I know I really hated it and those snarky MBA's who promoted it. But they did pull off an amazing stunt there. A mighty force of consultants quoted other consultants and they convinced everyone to believe in six sigma quality and all that stuff. Did they have any actual evidence for it? I don't know if they did, or if it was all sailing along based on the fact that the word quality is linked in everyone's mind as "goodness", so who'd argue against "goodness"?
But my point is they created standards and then that was a marketing point. Baldridge standards, ISO standards...
all that. I propose standards for unions such as the aformentioned Internal Democracy Standard where the union adopts a standard democratic constitution and we could fill in other exercises to show they are adhering to the standard, like the ISO standards do. There are definitely others that could be created like excellence in collective bargaining, organizing, and so forth. The smart thing about TQM was that they could create standards, and then promote a business based on it fulfilling those standards. It's all positive. They didn't say that business is bad because they don't do TQM, they said "we are good because we do TQM and fulfill all these standards and get these awards and do these practices..."
In the current union system, we only hear about it when unions run afoul of the law. For example,there's tremendous bad publicity about embezzlements now and then that makes all unions look bad by association.(My international has a very bad history in this area, which is one reason that I don't want to be too highly associated with their brand.) But if we could get unions to promote accounting standards as a selling point, individual unions could get good press for their adoption of those standards, making unions look good. Say every year a whole bunch of unions can brag that they have fulfilled the honest accounting standard and got the good accounting award, that would hopefully counteract somewhat the bad publicity of the occasional zillion dollar embezzlement. And if we were really lucky, we'd be able to cut down on the embezzlements :-) Our international mandated to large locals that they do extremely expensive CPA audits yearly. So they shell out all this money to an audit firm but THERE's NO GOOD PRESS from it. It may help cut down embezzling but it's not doing anything about the problem that everyone thinks unions are corrupt. I think doing the TQM thing might be a way to try to climb out of that kind of rut.
This has been going on these days in corporations with the whole post-enron ethics schtick. There are even computerized ethics systems.
http://www.ethicspoint.com/en/default.asp
Ethics is definitely an area that could be incorporated into a standard for unions also. As I said previously, not all unions are covered under LMRDA. We don't even have that lowest common denominator. Who has seen a union that wasn't covered under LMRDA that voluntarily adhered to it? They don't. But if we said, we expect unions to have standards and show that they comply to them, and unions that have standards are getting a lot better press than the ones that don't, it might change things for the better.
hmmm
This looks to be a focus on self organized viral marketing. Yea!
LaborUnionOrganizing.info wiki