5% of unions’ communications program suck. And 94% don’t even exist.
OK. Maybe I’m exaggerating. A bit.
But, if we’re going to be honest with ourselves, we have to admit that many local unions aren’t getting their messages out to people. Heck, as the Recording Secretary of the Pioneer AFL-CIO in Springfield, Massachusetts, I myself cop to being part of the problem. I admit it. I could be putting in a lot more effort into our own communications program.
Obviously, I’m not interested in assigning blame. I want to solve our problems. I want to motivate people to think about, build, and execute solutions to help average people like us, so we don’t end up getting dominated by the rich and powerful forces who stand to gain from our division. You know that nothing short of the future of American depends upon us.