Ask Steve

The cheap answer is that there is no single "best" way to communicate to members. Each person has their own way preferred methods of receiving information these days which makes getting your message out there a real chore. The more tools you use, the better off you are.  Web sites, emails, Facebook, Twitter, text messages, discussion boards, videos, good old fashioned mailings and face-to-face communication all have their advantages and disadvantages.

Further complicating matters is that every union is different. What might work well for one union may not work for another union with members that have different literacy rates, demograhpics, income and education levels. Plus...