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The Debate: A Twitter Play-by-Play
"This graph illustrates tweet volume for specific terms mentioned during the course of last week's presidential debate. "
Categories: Potpourri
Mozilla Geode
location awareness off the mobile phone. laptops are mobile, after all, and you can log in to your favorite sites from computers all over the world these days.
Categories: Potpourri
2008 Email Design Guidelines - Campaign Monitor
"We understand what makes a good website, and how to make it happen.
When it comes time to design emails though, do all the same rules apply? Are there things we should be doing specifically for email that don’t make sense on a website? In this article we’ll discuss the technical, design and information elements that make up a successful HTML email."
Categories: Potpourri
Ten Common Objections to Social Media Adoption and How You Can Respond
from marshall kirkpatrick at ReadWriteWeb, "It can be hard to convince leadership that working with social media doesn't mean they've been paying you to catch up with friends on Facebook. You've probably heard some of the objections. But there are ways you can respond. Here's a list of common objections, along with suggestions for countering them:"
Categories: Potpourri
Woman to Woman, Online
NYT: "Sites aimed primarily at women, from “mommy blogs” to makeup and fashion sites, grew 35 percent last year — faster than every other category on the Web except politics, according to comScore,
Categories: Potpourri
book: Born Digital - Understanding the first generation of digital natives
"The first generation of “Digital Natives” – children who were born into and raised in the digital world – are coming of age, and soon our world will be reshaped in their image. Our economy, our politics, our culture and even the shape of our family life will be forever transformed. But who are these Digital Natives?"
Categories: Potpourri
Strategies for Making Video Ads Go Viral
summary: seeding (organic and paid) and syndication; nevermind the quality of the content i guess
Categories: Potpourri
Twelve best practices for online customer communities
being armed with this information is NOT, however, a license to start yet another niche online social network for your brand
Categories: Potpourri
A framework for measuring social media
"Here's a framework for measuring social media:
1. Attention. The amount of traffic to your content for a given period of time. Similar to the standard web metrics of site visits and page/video views.
2. Participation. The extent to which users engage with your content in a channel. Think blog comments, Facebook wall posts, YouTube ratings, or widget interactions.
3. Authority. Ala Technorati, the inbound links to your content - like trackbacks and inbound links to a blog post or sites linking to a YouTube video.
4. Influence. The size of the user base subscribed to your content. For blogs, feed or email subscribers; followers on Twitter or Friendfeed; or fans of your Facebook page."
Categories: Potpourri
Polling Web 2.0’s Presidential Debate Hubs
good summary of the major political buzz monitoring hubs (twitter, Hack the Debate, C-Span Debate Hub, MySpace MyDebates, RealScoop)
Categories: Potpourri
All Politicking is Local: How the Obama Campaign is Using Technology to Change Elections on the Ground
Ed Cone's four part series: Part One, The Ground Game: Open Source vs Closed, sets up the big themes. Part Two, Local Area Networks: How the Obama Campaign Works on the Ground, looks at a group of volunteers in small-town North Carolina. Part Three: Connecting the Campaign: How the Democrats Built Their Network, looks at the plumbing and wiring behind the scenes. And Part Four, Going Mobile: Texting and Twittering in the New Ground Game
Categories: Potpourri
Vice Presidential Debate LINGO Cards
Categories: Potpourri
CBS Gets a Rude Lesson in Citizen Journalism - Advertising Age - Digital
If you let users upload unmoderated content, be prepared for some of it to be of naked people.
Categories: Potpourri
15 Minutes of Fame: Lean and mean with WoW - WOW Insider
Using Warcraft and a treadmill to lose weight. Pretty awesome.
Categories: Potpourri
Your YouTube video: Hot or Not?
Check to see where people are leaving your YouTube video. When the bar goes up, viewers are watching that segment again and again, and when the bar goes down viewers are moving on.
Categories: Potpourri


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