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"How human beings make meaning together will essentially determine the utility of technology, never the reverse, no matter how awesome the technology.

We must never forget that community organizing occurs principally in our homes and communities not on our laptops.

With this in mind, we must begin to translate the power of community organizing into transferrable principles that can reign in the technology to be a tool that drives people to act with their hands, hearts and minds as well as their Smart Phone."

WWF Germany used QR barcodes in print ads to link directly to Donate action pages on mobile phone.

"After the recent social media brandjackings by Greenpeace of Nestle’s Facebook page, this was an important area that required more research. Below, you’ll find an exclusive interview with Greenepeace’s team, and interestingly, I believe they are more organized and sophisticated than the average brand -giving them the opportunity to overwhelm their opposition using their strong supporter base. Below is my Forbes article, which was originally posted the CMO network (or you can read it on Forbes). This is a great article for brand managers, PR, agencies, and social media professionals."

"Jesse Schell’s talk about the future of game design as it invades the real world is just astounding. If you do experience design of any kind it’ll be the most valuable (and entertaining) 20 minutes you’ll spend all week."

PR stunt or the real deal?

"In the realm of marketing, Gatorade is probably best known for splashy commercials featuring some of the world’s most famous athletes. However, a new effort behind the scenes of the PepsiCo-owned sports drink maker is putting social media quite literally at the center of the way Gatorade approaches marketing.

The company recently created the Gatorade Mission Control Center inside of its Chicago headquarters, a room that sits in the middle of the marketing department and could best be thought of as a war room for monitoring the brand in real-time across social media."

discuss!

organizing an offline event to strengthen or build an online community

" The path to a great website or interactive tool can often be a rocky one. Rachel Collinson shares some insights from the agency perspective on how to get the result you need, on time and on budget, AND have a happy relationship with your suppliers. "

"The use of social media to connect members of a similar community is a tried and true approach. The Iraq and Afghanistan Veterans of America (IAVA) is a non-profit organization that, according to their website, “is the nation’s first and largest group dedicated to the troops and veterans of the wars in Iraq and Afghanistan” and their civilian supporters. Their mission is simple: To improve the lives of Iraq and Afghanistan veterans and their families."

6 billion others by yann bertrand -- this is really cool " Forty or so questions that help us to find out what separates and what unites us." " 5,000 interviews were filmed in 75 countries by 6 directors who went in search of the Others."

"The Obama administration is seeking to make it easier for the FBI to compel companies to turn over records of an individual's Internet activity without a court order if agents deem the information relevant to a terrorism or intelligence investigation."

With the following tweet, Storm’s first on the subject Tuesday evening, the #wookieeleaks hashtag meme was born, and with it hundreds of topical jokes grounded in the Star Wars universe

"Copyright law's grip on film, music and software barely touches the fashion industry ... and fashion benefits in both innovation and sales, says Johanna Blakley. At TEDxUSC 2010, she talks about what all creative industries can learn from fashion's free culture."

A funny, clear and pretty galling rendering of the Goldline scheme and a great example of well-executed infographics.

"I believe CS and Web Development currently select for certain masculine qualities that are largely unrelated to someone’s prowess as a coder. I believe it is these tangential code-cowboy qualities women are unable or unwilling to emulate, and not their skill or capacity for abstraction, problem solving, creative thinking, or communication — All of which actually make them better developers."

Web annotation, take 2...now social and anchored. Looks promising, especially when combined with link sharing and social link sharing.

The world’s biggest social network has had trouble figuring out when one of its 500 million users has died.

Two young State Department officials are hoping to nudge diplomacy into the 21st century one Twitter post at a time.